WATER IS THE BEGINNING.
IT IS WHERE EVERYTHING STARTS, IT HAS NO BOUNDARIES, NO END…
THIS IS ARENA THIS IS WATER INSTINCT.
INNOVATION, AUTHENTICITY, PASSION
This is what inspires us every day.
Water is our natural instinct. Every second matters to be the first, to be happy, to feel better.
WE ARE SIMPLY WATER LOVERS.
We believe that everyone must behave ethically towards social, economic and environmental issues. That’s what we do every day. Every day we work with great enthusiasm and expertise to promote all kinds of water sports and activities with a view to helping people improve their physical and mental well-being.
We are equally committed to our social responsibilities basing our corporate ethos around respect for our values, such as meritocracy and fairness, and meticulously monitoring our suppliers and business partners to ensure they fully comply with our behavioral code (workplace standards).
Founded in 1973, arena in just two years was already on the top step of the podium. It is still there today, more than forty years later.
The arena brand was created by sports visionary Horst Dassler, son of the Adidas founder. During the 1972 Munich Summer Games, Dassler was on the pool deck when Mark Spitz won his historic 7 gold medals.
Dassler, along with the rest of the world, found himself in awe because not only was Spitz the first athlete to win 7 golds in one Olympiad, but at the same time he set 7 new world records.
Dassler immediately started forming plans for a swimwear company dedicated to aquatic sports and created the new performance swimwear brand known today as arena.