ALWAYS CREATING AND EXPERIMENTING
We’re the newest thing you’ve known all along. What’s the secret to keeping a century-old brand fresh? Our mission. Converse is empowering today’s daring spirit of youth by celebrating freedom of expression through individuals and their movement(s). Today, youth demand more. We constantly evolve to think and behave in new ways to ensure we continue to stand for creativity, rebellion and daring spirit for the next 100 years.
A CENTURY OF YOUTHFUL SPIRIT
Marquis Mills Converse–our original builder, hustler, and founding father–starts Converse & Pike as a wholesale operation to sell rubber boots to Boston retailers. In a total coincidence, one year later James Naismith nails a peach basket to a wall in Kansas, inventing the game of basketball.
Marquis Converse rebounds and launches the Converse Rubber Shoe Company. By the end of the decade our new factory is up and running. The first Converse shoes enter the world on April 30, 1909.
By mid-decade we’ve expanded our reach to athletic shoes. Built for the obscure but growing sport of basketball, our Non-Skid is the great-grandfather of today’s Chuck. 1932. All Star model is upgraded with Chuck Taylor name, celebrating the game legend. The first-ever Olympic basketball championship is held at the 1936 Summer Games in Berlin, and the Americans wear the All-Star with red and blue stripes. It will become our most iconic Chuck. USA wins the gold medal. The NCAA’s first championship game happens in 1939 and both rivals are wearing Chucks. It’s officially a thing. By 1955, Chucks are the #1 basketball shoe in America.
Since 2003, we have been part of Nike, Inc.
Our shoes have gained added support, stability, and technology. We started collaborations with artists, designers from all over the world. Celebrating our 100 years heritage, our transition to cultural brand is complete. Today, we are focused on street-style silhouettes and a new classic, which has become part of an unrivaled, timeless fashion trend.