The first MAX&Co store was opened.
MAX&Co. is a premium brand with a youthful spirit, rooted in the Italian prêt-à-porter tradition, which pays attention to top-quality materials, quality workmanship, and unique details. It is part of the portfolio of brands of the Max Mara group.
Quality is the foundation of Italian tailoring culture and of every MAX&Co. collection, and diversity is the basic quality of design and response to rapid changes in lifestyles. The collections are modern, colorful, and contemporary. They include a wide range of products - from elegant dresses for formal occasions to very chic coats, comfortable and at the same time trendy combinations for businesswomen, sporty outfits for everyday occasions to elegant and fun details and accessories.