DISTRIBUTION

Exclusive distribution agreements with Converse, Arena and ACBC

A legend that lasts more than 100 years

ALWAYS CREATING AND EXPERIMENTING

We’re the newest thing you’ve known all along. What’s the secret to keeping a century-old brand fresh? Our mission. Converse is empowering today’s daring spirit of youth by celebrating freedom of expression through individuals and their movement(s). Today, youth demand more. We constantly evolve to think and behave in new ways to ensure we continue to stand for creativity, rebellion and daring spirit for the next 100 years.

A CENTURY OF YOUTHFUL SPIRIT

1908.

Marquis Mills Converse–our original builder, hustler, and founding father–starts Converse & Pike as a wholesale operation to sell rubber boots to Boston retailers. In a total coincidence, one year later James Naismith nails a peach basket to a wall in Kansas, inventing the game of basketball.

1900–1990.

Marquis Converse rebounds and launches the Converse Rubber Shoe Company. By the end of the decade our new factory is up and running. The first Converse shoes enter the world on April 30, 1909.

1910.

By mid-decade we’ve expanded our reach to athletic shoes. Built for the obscure but growing sport of basketball, our Non-Skid is the great-grandfather of today’s Chuck. 1932. All Star model is upgraded with Chuck Taylor name, celebrating the game legend. The first-ever Olympic basketball championship is held at the 1936 Summer Games in Berlin, and the Americans wear the All-Star with red and blue stripes. It will become our most iconic Chuck. USA wins the gold medal. The NCAA’s first championship game happens in 1939 and both rivals are wearing Chucks. It’s officially a thing. By 1955, Chucks are the #1 basketball shoe in America.

2003.

Since 2003, we have been part of Nike, Inc.

2010–2021.

Our shoes have gained added support, stability, and technology. We started collaborations with artists, designers from all over the world. Celebrating our 100 years heritage, our transition to cultural brand is complete. Today, we are focused on street-style silhouettes and a new classic, which has become part of an unrivaled, timeless fashion trend.

Serbia Croatia

Swimming equipment

WATER IS THE BEGINNING. IT IS WHERE EVERYTHING STARTS, IT HAS NO BOUNDARIES, NO END…

This is Arena, this is water instinct

Our values are innovation, authenticity and passion.
This is what inspires us every day. Water is our natural instinct. Every second matters to be the first, to be happy, to feel better.

We are simply water lovers.
We believe that everyone must behave ethically towards social, economic and environmental issues. That’s what we do every day. Every day we work with great enthusiasm and expertise to promote all kinds of water sports and activities with a view to helping people improve their physical and mental well-being.

We are equally committed to our social responsibilities basing our corporate ethos around respect for our values, such as meritocracy and fairness, and meticulously monitoring our suppliers and business partners to ensure they fully comply with our behavioral code (workplace standards).

Founded in 1973, arena in just two years was already on the top step of the podium. It is still there today, more than forty years later.

The arena brand was created by sports visionary Horst Dassler, son of the Adidas founder. During the 1972 Munich Summer Games, Dassler was on the pool deck when Mark Spitz won his historic 7 gold medals.
Dassler, along with the rest of the world, found himself in awe because not only was Spitz the first athlete to win 7 golds in one Olympiad, but at the same time he set 7 new world records.
Dassler immediately started forming plans for a swimwear company dedicated to aquatic sports and created the new performance swimwear brand known today as arena.

As the world's leading brand of swimming equipment, it has been helping swimmers and water sports enthusiasts achieve top results for more than 40 years.

It produces a wide range of top-quality products: swimwear, goggles, caps, fins, and all other swimming items. All products are made based on thorough research, technical knowledge, and commitment to quality.

Arena was the first swimwear company to set out on a quest to develop the fastest, lightest, smoothest, and most durable materials for its products in the realm of competitive and recreational programs.

Added brand segment

Italian entrepreneurs, Gio Giacobbe and Edoardo Iannuzzi, created an innovative solution to make life easier and reduce the negative impact on the environment. In 2017, they founded ACBC, a brand that produces modular and unique footwear with replaceable leather. ACBC footwear is sustainable because it is made from eco-leather and raw materials such as the remains of pineapples, apples, grapes and recycled plastic bottles.

"ACBC is an acronym for 'everything can change,' because we want to change things," said ACBC CEO Gio Giacobbe.

ACBC is therefore a young brand dedicated to promoting the protection of the planet. The project arose precisely from the need to stop the intensive use of natural resources and the design of waste. Their goal is to reduce pollution caused by production processes by extending the life of the footwear.

"Ten different soles can be combined with over 100 leather materials via a special zipper, so you can create up to 1,000 separate and distinct combinations," ACBC creative director Edoardo Iannuzzi pointed out.

This brand is an innovation in the footwear market, which finds its place in the fast-growing segment of sneaker production.
"Our sneakers have an innovative and sustainable content that is new in the world of fashion and appeal mainly to modern consumers, who are very attentive to social responsibility, innovation, and sustainability, rather than the product itself," said Gio Giacobbe.

Three years after its establishment, ACBC has achieved such a level of success and popularity that it has received numerous awards, including the award for the best startup of B Heroes 2020, Sky's talent show dedicated to companies with innovative potential. In addition to this award, he also won the Innovator award created by VPP, Amici Della Triennale, and Triennale Milano, intended for companies that have best managed to express creativity, ingenuity, and entrepreneurship, applying the technological component to more traditional areas. The brand also received significant recognition from the Benefit Society for its positive impact on society and the planet.

He is known for his collaborations with famous brands, including Moschino, Armani, and Philippe Model.