Triple Jump Group with The Body Shop brand joined the action of the Embassy of Great Britain’s "A Tree for Belgrade". As part of this action held on March 21, 2021. over 100 seedlings were planted in the park of the Belgrade Fair. The action was organized in cooperation with the Embassy of Great Britain, PUK "Zelenilo Belgrade", the city of Belgrade, and several recognized socially responsible companies.

"Social responsibility is one of the priorities of our company's activities in 2021. We have outlined several activities that we will certainly carry out by the end of the year, with the hope that we will contribute to raising awareness among all people of goodwill about the problems that surround us, which unfortunately do not receive enough attention. One of the very important topics lately is air quality. Not only in Belgrade but also in all of Serbia. Experts have been pointing to this problem for a long time, as well as the consequences that have already occurred or may increase in the coming years. Self-awareness about nature conservation is the basis for solving this problem." Dejan Marković, director of the marketing sector.

The British ambassador to Serbia, Shan McLeod, thanked the companies that responded to the call and joined the action as donors.