Corporate Social Responsibility
The company continuously invests in corporate social responsibility, supporting the community, environmental initiatives, and gender equality.
We have supported the magazine Lice ulice by donating Converse shoes to people with disabilities who sell the magazine on the streets of Belgrade, promoting their independence. With the support of the Converse brand, street artists painted neglected façades, creating vibrant murals and strengthening the urban art scene. Inspired by Balkan traditions, murals such as “Roots of the Balkans” and a work by muralist Jana Danilović at the Drinka Pavlović Primary School were created, celebrating gender-sensitive language and empowering women through symbolism and professional titles in the feminine form.
Through the The Body Shop brand and our customers, campaigns were carried out to support the fight against domestic violence, where a portion of product proceeds was donated to the Safe House Belgrade. The brand also supported healthcare institutions by donating hygiene products, assisting staff at the Dr Dragiša Mišović Clinical Hospital Center and the Clinic for Infectious and Tropical Diseases in preventing the spread of COVID-19.
The Lindex brand has successfully collaborated with the Oncology Institute of Serbia for over a decade. During the Lindex Pink campaign, a portion of retail and online sales revenue is allocated to donations to the Institute, with the total amount raised to date exceeding €130,000.
At the local level, the company supported the Vračar municipality for children without parental care, the Savski venac municipality to reward top students and national competition winners, and the Deveti maj Primary School in Kololec, Kosovo, by donating books to the school library.
The company’s environmental contributions include planting over 100 trees as part of the “Tree for Belgrade” initiative in collaboration with the Triple Jump group, as well as installing solar panels on the company’s roof and at the Jump Inn hotel, promoting sustainable energy.
