More than 60 years ago, Lindex began as an underwear company in Alingsås, Sweden. Today, we are an international fashion company with several different concepts. Our assortment offers an excellent combination of great fit and quality at affordable prices, and we want to make it easier for our customers to make sustainable choices.
Our heritage
We are proud of our Swedish heritage, which is reflected in our focus on quality, design, sustainability, and equality. Our long history as an underwear company has given us deep knowledge of the female body and expertise in creating comfort. Women are at the heart of everything we do, and we want to empower and inspire women everywhere — that is our higher purpose.
We are Lindex, and we believe in working together. Because two are more than one, and together we can make a greater impact. We consider this our key success factor.
We exist to empower and inspire women everywhere. Everything we do and everything we say, we do for her. It defines who we are and gives us a higher purpose — in our stores, online, and in the way we speak and act. We believe that everyone has the power to empower.
We have great supporters along the way. We are like a big family, and like any family, it motivates you to take the next step — and then the next one.
In the fashion industry, standing still is not an option, and we like to lead the way. We know these are big words — but we grow into them.
We are a growing brand that makes a difference, and we truly believe we can create positive change: for women, for children, for the future. That is why we will never stop striving to become even more sustainable. This is our promise — today, tomorrow, and forever.
We are Lindex. We do things together.
Our values
As a team, we strive to deliver an outstanding customer experience, always with passion and dedication. We believe that strong values make all the difference. These are the values we live by:
*Empower ourselves and one another
*Seek continuous improvement
*Make business-oriented decisions
*Act sustainably
*Keep things simple
Women’s Assortment
We aim to offer reliable Scandinavian design that inspires and helps our customers feel their best. We celebrate women of all shapes and sizes, with simple, modern cuts defined by femininity, clarity, and ease of wear. Through our women’s assortment, we help customers build a wardrobe filled with garments they truly love, care for, and use often.
Kids’ Assortment
At Lindex, we believe it is essential to let kids be kids — a principle fully reflected in our children's clothing design. Our approach is rooted in seeing the world through playful, curious, and creative eyes. It is about the freedom to express oneself authentically, in whatever way feels right.
Underwear
With our heritage and decades of experience, we are experts in underwear and have a deep understanding of the female body. Our underwear assortment is designed to help every customer find the perfect fit.
Key Facts About Lindex
- Founded in 1954 in Alingsås, Sweden
- Head office in Gothenburg, Sweden
- Part of the Stockmann Group
- Approximately 4,000 employees
- €507 million in revenue in 2020
- Around 450 stores across 19 markets
- 99% of Lindex cotton comes from more sustainable sources
- 68% of the Lindex assortment is made from sustainable materials



