Converse brand was the sponsor of one of the biggest music festivals in this part of Europe – SZIGET festival!
Sziget has been happening in Budapest for 30 years now and keeps growing every year. Within the six days of the festival, Sziget measured more than 90,000 daily visitors of different ages – in total, close to half of a million visitors.
Converse was present with the activation which leaned on to general theme of the year – creativity through music! Visitors of our “booth” had the opportunity to create their own music beat using our music machine. They could mix the beats and save the outcome.
Being present at the Sziget festival, Converse built its position and reputation as one of the most relevant sneaker brands for the young, and also for all those who connect with music and pop culture.