FIVE YEARS OF JOINT CAMPAIGN: LINDEX AND CUSTOMERS UNITED IN THE FIGHT AGAINST BREATS CANCER
This October, Lindex Serbia marks five years since the launch of the PINK campaign, whose aim is fight against breast cancer. On this occasion panel discussion was held to discuss what has been done over the past four years and how the Lindex brand has contributed to this fight.
This year also, from October 11 to 24, Lindex will donate 10 percent of the income from the sale of the full range of Lingerie and Women departments to the Institute of Oncology and Radiology of Serbia.
At the event hosted at the Residence of the Ambassador of Sweden, the panel was attended by H.E. Jan Lundin, Ambassador of Sweden to Serbia, Dr. Srdjan Nikolic, Director of the Clinic for Oncology Surgery of the Institute of Oncology and Radiology of Serbia, Dr. Petar Radlovic, Head of Gynecology of the Institute of Oncology and Radiology of Serbia and Jelena Zorica Zivkov, Brand Manager of Lindex in Serbia.
“Following successful Lindex Pink donation campaigns so far, we are proud to say that we have made a positive step and that our activities, together with our dedicated customers, have produced good results. Through a strong media campaign, we have contributed to the broader media visibility of the breast cancer topic and this has resulted in more preventative doctor’s appointments, as confirmed by representatives of the Institute at today’s panel. Encouraged by our results so far, we will continue to move forward in this great goal, ” said Jelena Zorica Zivkov, Brand Manager at Triple Jump Group, a Lindex franchise partner in Serbia.
The Institute of Oncology and Radiology of Serbia employs the largest experts in the field of medicine in the country. They highlighted the importance of supporting the improvement of conditions in this institution and the importance of supporting women in the fight against breast cancer, which can be expressed in many ways: through investing in the treatment and research of diseases, but also through understanding and compassion, telling patients that they are not alone and we are here to support.
H.E. Jan Lundin spoke about the reasons why he strongly supported the campaign, sharing information from Sweden, as a great example of a society which used media campaigns to reach the current level in which cancer reveals at its earliest stage, when the disease is completely curable.