The Body Shop opens in Serbia
As an exclusive partner, we opened the first The Body Shop store in Belgrade, within Ada Shopping Mall.
”We are happy to see our brand coming to Serbia. We believe that understanding local market will help us offer our products in the most relevant way”, said Sarah Jackson, Franchise Account Director for The Body Shop EMEA.
The Body Shop was founded in 1976. in England, by Dame Anita Roddik, and today counts more than 3000 stores around the world.
Together with Aesop and Natura companies, The Body Shop is the part of the Natura&Co, global group devoted to impacting positive economy, social entrepreneurship and climate change issues.
The Body Shop is famous as a pioneer in usage of natural ingredients and in it’s high business ethics.
The Body Shop was the first brand in cosmetic industry that stood strongly against animal testing and gathered support from loyal customers in it’s mission to ban animal testing in Europe.
Last Year, Forever Against Animal Testing campaign gathered more than 8 million signatures, asking for the ban o the animal testing , now and forever, through UN convention.