Lindex presents PINK collection in Jump Inn Hotel
Today, Lindex, in the name of the fight against breast cancer, presented its new PINK collection in a beautiful ambient of Jump Inn Hotel. This year continues the cooperation with the Institute for Oncology and Radiology of Serbia. From 19th October till 1st November, 10 percent of the revenue from sale of a complete range from Ladies and Underwear department will be donated to the Institute for Oncology and Radiology of Serbia.
“We are very proud on cooperation with the Institute for the second year in a row. A large number of our customers and employees are women who inspire us to socially responsible behavior, support for women and the fight against breast cancer. Therefore, we want to help to raise awareness about this malignant disease and to invite all our customers to jointly send a message of support to all women who are fighting breast cancer. Lindex campaign through fashion shows how style, expressed through pieces of clothing can strengthen a woman and support her diversity. That is why for the leading names of Pink collection wore selected plus-size model Ashley Graham and Candice Huffine and top models Alek Wek, Toni Garn and Cora Emanuel, “said Jelena Zorica, brand manager of Lindex Serbia.
On the event, dedicated to the presentation of cooperation between Triple Jump and the Institute for Oncology and Radiology of Serbia, the guests were addressed by the Chief of Surgery of the IORS, Dr. Srdjan Nikolic, who stressed the importance of supporting the improvement of conditions in this institution. Beside him, the guests were addressed by Gorica Nešović known radio journalist, stressing the importance of a beauty of giving which Lindex through this action encourages its customers.
The collection will be available in all Lindex stores in Serbia from 19 October.