Lindex integrates “+ sizes” into core concepts
Lindex decided to integrate the “+ size” concept “Generous” into our core concepts. As a first step, we added sizes into our concept Holly & Whyte. As from now we offer up to size 52 on lots of your favorite preppy pieces. The crisp blouses, the twin-sets and the flirty dresses are just the part of the offer.
During the autumn the “+ sizes” will be integrated into all Lindex women’s wear concepts and Generous will therefore be phased out. In the future Lindex size range will go from XS to 3XL and will be depending on sales and demand from costumers. All garments will not be available in all sizes, but by integrating added sizes into the straight collections about 20 % more will be available in plus sizes, compared to before the integration.